Potential Consumers or the Competition. Once Obtained, It Is Necessary to Organize It to Process It in a Coherent Way and Thus Draw Conclusions. Final Report and Inclusion of the Study in the Business Plan What Structure Does a Market Study Have? Depending on the Objectives Outlined, the Structure Can Be Something Like This: in a First Point Introduce About the Needs to Carry Out the Study Expose the Various Sources of Information Necessary to Complete It. Explain How the Collected Data Was Processed Process the Data and Issue a Final Report . Once the Study Is Over,
Its Results Can Give You Guidance On: Market Sectors to Make the Investment Market Failures Business Opportunities the Operation of the Business of the Competition in Addition to It: You Will Know the Target or Target Audience a Little Better You Will Know executive list First-Hand the Opinion of Potential Consumers You Will Be Able to Rule Out Risk Aspects in the Product/service We Could Even Position Each Product/service of the Competition in What Is Known as the Bcg Matrix (Or Growth Matrix). I Leave You More Information About the Bcg Matrix Here in Case You Want to
Expand Your Knowledge About It. How Much? Obtaining an Approximate Cost Can Be Very Imprecise. Each Market Study Requires Diverse Objectives and Specific Techniques to Obtain Data. If, for Example, We Make Calls or 300 Surveys on the Street, All This Implies an Execution Cost Beyond Planning, Data Analysis. Although It Is True That We Can Use Techniques Such as Online Forms, and Email Marketing to Customer Bases or Interested Parties That Allow Us to Carry Out a Survey Relatively Cheaply, Normally the More Data We Want to Have and of