The key is to choose the right marketing method and the right marketing content to directly target users.
So how to choose the right marketing method? First of all, let’s clarify, what exactly does marketing mean?
Marketing methods refer to the methods used in the marketing process, Country Email List including various marketing tools and channels. For example: preferential promotions, membership points, event lottery, etc. are all different types and marketing methods for different marketing purposes. To choose a suitable marketing method, we need to analyze the core demand points of target users according to user characteristics, select specific marketing methods according to the user's scene and marketing purposes, and determine specific marketing directions according to their preferences, which can accurately allow customers to Identify and then formulate specific marketing content.
Taking the expansion of fresh products as an example, to achieve this goal, we first need to analyze what are the user characteristics of fresh products? It is price-sensitive and regionally obvious. According to these characteristics, we can delineate the basic marketing methods, such as coupons + offline promotion in the surrounding communities and shopping malls of the newly opened service area. Features accurately reach target users.
In terms of specific marketing content, coupons can be designed as multiple coupons for new users to cultivate users' consumption habits. Offline promotion can also give away daily necessities such as eggs and milk, so that users can perceive that they can buy here. to what!
, and user characteristics affect the direction of marketing and the presentation of specific content.
2. Where are the interests of users
Secondly, we need to know, where is the user's interest point?
The so-called points of interest are things that users are interested in. Products can be designed according to the interests of users.
According to the user characteristics analyzed in the previous step "Who is the user", do further analysis. Find out what points are most likely to interest customers under this user profile? What kind of content and co