Jul 14, 2022
In Authors Forum
The Chinese seal of the Beijing Olympic Games "Dancing Beijing" is one of the most successful examples of the art of seal carving in modern graphic design. First of all, the word "Jing" indicates that Beijing is the host city of this Olympic Games; the deformation of the word "Jing" is like a running person, conveying the theme of "dancing", implying a faster, higher and stronger Olympic spirit; and the seal The use of it shows the charm of the broad and profound Chinese culture. 2. The use of patterns Dragon pattern. As the totem of the Chinese nation, the dragon has always been a symbol of dignity and imperial power. In ancient times, the use of dragon patterns was strictly restricted. Today, the use of dragon-shaped patterns can Image Manipulation Service directly convey the Chinese characteristics of graphic design, and can also express the high-end quality of products. The dragon-shaped pattern is used in the graphic design of Wuzhou Villa, which highlights the noble and high-end products. The logo of the China Cultural Relics website also adopts a dragon-shaped pattern, which conveys the website's concept of "inheriting, developing and spreading Chinese civilization". Phoenix pattern. The pattern of the phoenix was the same as the pattern of the dragon in ancient times, and its scope of use was strictly limited. In traditional culture, the phoenix is a symbol of honor and auspiciousness. The application of the phoenix pattern in modern graphic design and the application of the dragon pattern have the same effect. Country Garden's new logo is a colorful phoenix, which conveys Country Garden's corporate philosophy of creating a "harmonious, auspicious and beautiful" living environment. Lao Fengxiang's corporate logo also adopts the phoenix pattern, which reveals the long history of this national brand and the high-end and noble image of its products, giving people a deep impression. Great Wall pattern.